Want to get it out? Get It Write!
Do you need readable, interesting and understandable writing?
Are you looking for content for employee and association e-newsletters, feature articles, case studies, websites, social media posts and other material?
Do you sometimes have complicated, jargony, dense information that you want turned into appealing content?
That’s the heart of what I do.
Many of my clients are time-starved corporate communicators who appreciate a fresh perspective on a routine subject, or a helping hand to meet production deadlines. For you, I simplify the complex, uncover “what’s in it for me?” and find the human angle in just about any story.
As a writer with 30 years’ experience, I can handle complicated or sensitive topics as well as breathe new life into recurring items. I care as much as you do about reaching people with clear, readable copy that’s warm and friendly. May I help you?
Sue Horner, SCMP
Freelance Writer, Get It Write
(Photo: Amara Studios)
Member:
International Association of Business Communicators
and its Professional Independent Communicators
SCMP is the Strategic Communication Management Professional accreditation
“Sue is a communications professional who takes the time to understand your communication needs as a first step in providing you with effective clear, concise written products. As for her editing skills, Sue has the ability to take the ‘noise’ out of any written materials given her.”
“We have appreciated and enjoyed working with Sue and having her support and copywriting brilliance to lean on over the past few years. Sue is a joy to partner with and consistently delivers amazing copy regardless of the project or subject matter.”
Read some samples of my work
Assignment: Find the secrets to a happy retirement
We all assume retirement will be a natural transition, but experts say you need to learn how to be retired. My client, RTOERO, wanted to share in its quarterly magazine how its members stayed motivated when they retired. I looked for some expert advice and talked to a...
Assignment: Help readers see the value of music on mental health
Porch concerts were a thing in some neighbourhoods during the pandemic. It’s not surprising; music has been shown to lessen the effects of depression, anxiety and other mental health issues, all of which soared then and remain high. My client asked me to write about...
Assignment: Find out how association members make family reunions memorable
If you spent limited time with family over the pandemic, you probably have a new appreciation for a good old-fashioned family reunion. RTOERO asked me to talk to some of their members, who are mostly retired teachers and other education workers, about family reunions....
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The Red Jacket Diaries blog
The Red Jacket Diaries is my blog about writing, newsletters, communications and running an independent business. Here are some of the most recent posts:
Assignment: Find the secrets to a happy retirement
We all assume retirement will be a natural transition, but experts say you need to learn how to be retired. My client, RTOERO, wanted to share in its quarterly magazine how its members stayed motivated when they retired. I looked for some expert advice and talked to a...
More tips for diversity and inclusion in links you might have missed
“Click here.” That’s a classic example of anchor text or hyperlink text done wrong. (Anchor text is a clickable link on a website, usually highlighted and underlined.) That’s because people want to know where a link is going to take them. Also, people who are visually...
More marvellous metaphors (like a ‘turtle Fitbit’) in February Wordnerdery
Do you want to explain something, make a point or spark that “aha” moment? Reach for a metaphor, which shows how two things are alike without using “like” or “as.” A metaphor gives people a shortcut to understanding new, complex or conceptual info, says writing...
Work with me
Let’s chat about how I can take some pressure off your day, let you cross items off your “to do” list and help keep your communications on track.